Posts Tagged announcement : Search meets Matrimony

We are happy to announce launch of the matrimony search engine – Bandhan. With Bandhan you can search for profiles across popular matrimonial sites. And it’s simple, fast and easy!

What’s the need for matrimony search? Currently there are 4 major services – namely BharatMatrimony, Shaadi,  Jeevansathi & SimplyMarry – and many more niche services. Each of these services have their own strong user base.  In a recent conference call, Hitesh Oberoi, COO, Info Edge (the company which owns Jeevansathi) said,

“We (Jeevansathi) have become, a very, very strong player in the North…. Bharatmatrimony is a very, very strong player in the South because they are based on Chennai… And Shaadi is a very strong player with NRIs and in the west. So, that’s how the market has got fragmented / segmented over time.”

To rephrase it, BharatMatrimony is very popular in South India. Shaadi has dominance in Western region and overseas. Jeevansathi says they are strong in North India. SimplyMarry positions itself as “Metro-monial” service.  Similarly there are niche service catering to a specific region, language or community.

These services have a strong brand value and user base.  Users in specific regions know the suitable service for them. But, what about the users who can’t make a choice? Currently, the only way to go about is to searching at various services. That is, obviously, very cumbersome, slow and time consuming.  We help those users offering an easy way to search across all the services.

The matrimony services also stand to gain from Bandhan.  It is obvious, but worthwhile to reiterate. We don’t host any profiles. We show only a snippet of the profile in search result, just like any other search engine. That means, when user wants to know more about a profile or wants to initiate communication, they will visit destination site.

We are working on to make Bandhan more comprehensive, compelling and delightful.  Go, give it a whirl. Do let us know your feedback.

More about the company: is a service from Discrete Log Technologies, Pune.  The company was founded by Shashikant Kore and Sachin Doshi. The company focuses on India-specific vertical
search opportunities.

Comments (5)